Another day, another Yahoo acquisition.
On Wednesday, Yahoo announced its second purchase in a week with the reported acquisition of email productivity provider Xobni for a price of $30 million to $40 million.
"Did you ever meet someone who truly 'gets' you? That’s how we feel about Yahoo," Xobni wrote in a company blog post announcing the acquisition. Xobni also promised, "Of course, soon you’ll be able to use Yahoo! products with Xobni goodness baked right in."
Xobni ("Inbox" spelled backwards) provides software that aims to improve the functionality of your email by "making it easy to search and discover all your contacts — even those who aren't in your address book," according to the company. Xobni products like Smartr Inbox and Smartr Contacts let you search for everyone with whom you have exchanged emails, texts or calls.
The purchase comes just one day after Yahoo bought mobile video app Qwiki for $50 million. Under CEO Marissa Mayer, Yahoo has been on a buying spree lately, culminating with the $1.1 billion purchase of Tumblr last month.
Image courtesy of M Anima
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