for ClickZ
For five seasons, each episode of AMC's Emmy Award-winning series Breaking Bad has begun with a title sequence that includes the symbols for bromine and barium, Br and Ba.
And now, thanks to AMC's Breaking Bad Name Lab app, the show's fans can generate images with symbols from the periodic table in their own names.
Since its launch on June 26, more than 1.4 million people have used the Facebook app — 20,000 of whom accessed it in the first four minutes it was available, according to an AMC rep.
What's more, Breaking Bad has gained 80,000 Facebook fans since the app launched, bringing its likes to a total of 4.7 million. (The show also has 338,000 Twitter followers.)
Calling the end result a "personalized periodic table name," the Name Lab app is accessible viaBreaking Bad's Facebook page and www.breakingbadnamelab.com. Users click "Get Started" and the app automatically generates a "personalized periodic table name" with element symbols replacing various letters in the fan's name.
Fans are then given the option to download a cover photo or profile picture and can share these images on Facebook, Twitter, Pinterest and Tumblr. The images also include the hashtag #allbadthingsmustcometoanend — a nod to the critically acclaimed series' eight final episodes, which will begin airing in August.
The app is not the only promotional element to feature names; AMC has also released a promotional poster featuring actor Bryan Cranston, who plays central character Walter White, and the words "Remember My Name."
"We launched the app to complement the tease campaign that is out in the marketplace now, 'All Bad Things Must Come to An End,'" says Gina Hughes, AMC's senior vice president of marketing, in a written statement. "We wanted to give the fans a unique and organic way to engage with the series and build excitement for the final eight episodes, which premiere this summer."
The season finale for the first half of season five, which aired in September 2012, had 2.8 million viewers. AMC says that was up 47% over the season four finale.
Created by writer, producer and director Vince Gilligan and produced by Sony Pictures Television, Breaking Bad follows what AMC describes as "the story of a desperate man who turns to a life of crime to secure his family's financial future."
The series has received seven Emmy Awards and a Peabody. Breaking Bad has also been named to the American Film Institute's list of the Top 10 Programs of the Year in 2008, 2010, 2011 and 2012.
Image courtesy of AMC Name Lap App
This article originally published at ClickZ here
No comments:
Post a Comment