It looks like we're going to be hearing more this summer about how Apple's products are designed in California.
9to5Mac spotted the two-page print ad above in the Toronto Star. The ad features a paean to Apple's famously exacting team of engineers and designers. "We don't believe in coincidence. Or dumb luck," it reads. "There are a thousand 'no's' for every 'yes.'"
Apple rolled out the new campaign shortly after its Worldwide Developers Conference earlier this month. Like other recent Apple ads, the new spot focuses less on particular features of the company's products and more on the way these products are used in everyday life.
The ads come after years of product-oriented ads haven't slowed the rise of Google's Android software, according to a report in Bloomberg. That report added that "he campaign will emphasize the quality and reliability of Apple’s ecosystem of products, apps and content" and there will be more in coming months. The emphasis on California may also be designed to deflect some criticism of the company's outsourcing of manufacturing to China. Apple is moving some of that manufacturing back to the U.S.
Apple strayed from its product-oriented message before. Last summer, the company rolled out ads celebrating its "Genius" employees, but pulled them within a few weeks after much criticism.
Below is a full-size version of the latest ad:
Images courtesy of Apple
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